Professional Keratin

Thermal activated volume reducer which gradually straightens the hair for much longer. With a repairing action and hair cuticle sealing. Preventive action against hair fading and yellowing.

The Professional Keratin Shampoo washes effectively without harming the chemically straightened strands. Keep hair straight, conditioned and shiny longer. Suitable for all hair types.

Home Care Shampoo

Home Care Mask

The Professional Keratin mask is made up of plant extract and amino acids that help to restore the lost structure in the straightening process. Keeps hair smooth, shiny and healthy. Suitable for all hair types.

Protocol

 

ABOUT

Thermal activated volume reducer which gradually straightens the hair for much longer.

With a repairing action and hair cuticle sealing.

Preventive action against hair fading and yellowing.

ACTIVE INGREDIENTS

Macpaul´s Professional Keratin contains exclusive technology that combines a blend of amino acids with shine and hydration agents.

HOW DOES IT WORK

The blend of the molecules and the heat of the flat iron are responsible for fixing the active ingredients into the hair.

It realigns the cuticles, making the hair smooth reflecting light and shine.

Benefits

- One step product that offers up to three different in-salon services.

- Prevents yellowing and fading of the hair.

- 100% Formaldehyde-free.

- Easy to apply.

- Unbeatable shine.

- Results last for one to six months, depending of the service.

- High profitability.

This step-by-step will guide the hair stylist to offer three different in-salon services:

STRAIGHT

Process that realign the bonds in your hair shaft more permanently. Extended application time and heat is applied to restructure the bonds. Results lasts from 3 to 6 months. It reduces up to 4 levels of curl reduction.

SMOOTHING

Most people want a natural finish without their hair looking pin straight. A temporary treatment that lock your hair in a straight position. Results lasts from 1 to 3 months. It reduces up to 3 levels of curl reduction.

FRIZZ REDUCTION

Reducting up to 2 levels of curls, an smart solution for damaged, stringy hair and reducing frizz. Results lasts for a month.

Protocol

1 - WASH AND DRY

The in-salon service can start without a pre wash if the client comes to the salon with a clean hair without any styling product. If the hair is washed at the salon, it must be dry before starting the product application.

2 - APPLICATION

Divide the hair into even main sections. Apply Macpaul Professional Keratin section-by-section, using an applicator brush and a comb to pull the cream through the hair. Apply from the roots to the ends, dusting the product on the hair. Leave 1.4" (6mm) distance from the scalp.

Short hair: 50ml | 1.70 fl.oz

Medium hair: 75ml | 2.53 fl.oz

Long hair: 100ml | 3.38 fl.oz

3 - WAITING TIME

Straight

60 min. on thin hair.

90 min. on curly hair.

Smooth

50 minutes.

Friz Reduction

30 minutes.

4 - RINSE (OPTIONAL STEP)

Partially rinse the solution from the hair by using only water. Do not use shampoo. Towel dry the hair.

5 - BLOW-DRY

Blow-dry the hair section-by-section, as straight as possible, with as much tension as possible.​

6 - FLAT IRON

Flat iron thin section of the hair section by section. The temperature of the flat iron should be 446ºF (230ºC). Use lower temperatures for hair that is more damaged. Test the appropriate temperature in a range between 380-450ºF (190-230ºC).

Straight

12-15 passes each thin section.

Smooth

7-9 passes each thin section.

Frizz Reduction

4-6 passes each thin section.

7 - RINSE

Rinse the solution from the hair with water. Towel dry the hair.

8 - FINISHING

Apply a BB Cream starting at the ends and leave in.

Blow-dry the hair with fingers as desired, or with a brush.

  • White Facebook Icon
  • White Instagram Icon

Tel: (19) 3847-4499

Rua Testa nº 84, Jaguariuna - SP

  • Facebook ícone social
  • Instagram
  • YouTube